In the future, Twitter will likely experience severely diminishing returns in user satisfaction and advertiser friendliness. With its looming legal troubles and bafflingly myopic and arbitrary stance on terms of service violations, several businesses and companies are thinking of jumping ship—if they haven’t already. The erratic nature of its current administration and lack of certainty has made the prospect of other social media alternatives quite compelling. In terms of digital marketing services, there is new and expansive ground to tread upon...